I’m an experienced senior designer based in Tāmaki Makaurau, Auckland, and Project Basis is my independent design practice. I work close to the problem, bringing a brand brain to almost everything I do. Building an identity. Packaging a product. Shaping a publication. Working out how a story should live in a gallery, on a screen or in someone's hands.

The subject changes. The medium changes. The problem changes. The thinking doesn’t.

I'm comfortable moving between the bigger picture and the detail. Sometimes I'm brought in to help work out what's wrong or what needs to change. Sometimes the direction is already clear and the job is to turn it into something distinctive and properly executed. I can lead the thinking, develop the creative direction, design the work and stay involved through production — or work alongside an existing team where an experienced outside perspective is what's needed.

My work has taken me from start-ups and established businesses, to publishers, photographers, filmmakers and large international organisations. Shaping how brands work by applying great story-telling with strong foundational structures and robust design systems. I’ve worked on books and exhibitions that have travelled to New York, Munich, Berlin and Sydney, and on storytelling that has ended up on Netflix. I’ve worked behind the camera, in the editing suite and I’m at home in the design studio. With words, pictures, moving images, paper, pixels and people.

What connects it all is a fascination with finding a good idea, making it clear, giving it character — and then seeing how far that idea can travel.

Touch base and let’s chat.

Experience

BRAND & IDENTITY
Creating new brands and evolving established ones as organisations, products and markets change.

PACKAGING
Brand and packaging systems, from individual products through to larger international rollouts.

COMMUNICATIONS
Books, websites, publications, reports, campaigns and other significant projects where the communication needs to carry some weight.

CREATIVE DIRECTION
Bringing together design, photography, film, moving image, exhibition and digital elements around a clear creative direction.

PRODUCTION
Designing is only part of the job. I’m comfortable taking work through artwork, suppliers, production and delivery.