Project Basis is the studio name for designer Cameron Gibb. With over 30 years of experience in the design industry, both internationally and locally, Cameron has been collaborating with companies, designers, photographers and film makers to craft compelling and meaningful outcomes with a pragmatic, design-led approach, focussing on project goals, with a deep understanding of commercial realities. Design-led, but not style over substance.
Alongside designing for brands and combining his passion for book design, typography and photography, he has experience in the field of documentary film-making, most recently in the role of Director of Photography and Design for the Netflix series Live to Lead, made with Blackwell & Ruth in partnership with the Nelson Mandela Foundation.
As well as appearing on international judging committees, he is the recipient of numerous awards for his design work including multiple Communication Arts awards, and several New Zealand Book Design Awards (PANZ), for which he has also served as convening judge.
Cameron lives and works in Tāmaki Makaurau, Auckland, New Zealand.
Brand Identity
Brand Strategy
Publication Design
Social Content
Video Editing
Website Design
Packaging Design
Editorial Design
Print Production
Environmental & Exhibition design
Photography/videography
Awards
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mewe by Geoff Blackwell, designer Cameron Gibb – 2008
Equus by Tim Flach, designer Cameron Gibb – 2009
Box by Holger Keifel and Thomas Hauser, designer Cameron Gibb – 2011
Wild Land by Peter and Beverly Pickford, designer Cameron Gibb – 2019
The Year of the Dogs by Vincent J. Musi, designer Cameron Gibb – 2020
A Fire Inside by Matthew Abbott, designer Cameron Gibb – 2022
Birds by Tim Flach, designer Cameron Gibb – 2022
The Seduction of the Honeybee by Craig P. Burrows, designer Cameron Gibb – 2024
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Design Craft Winner – A Fire Inside Campaign – 2022
Bronze medal – The Seduction of the Honeybee by Craig P. Burrows – 2024
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Random House Award for Best Illustrated Book and Nielsen Award for Best Book – The Life and Love of Trees by Lewis Blackwell – 2010
Pearson Award for Best Educational Book – Essential Maths and Stats for Higher Education by David Barton and David Cox – 2013
1010 Printing Award for Best Cookbook – The Recipe by Josh Emett – 2020
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Book Awards, Best Design – Birds by Tim Flach – 2022
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Silver medal – Illustrated Book, Scientific Photography – The Seduction of the Honeybee by Craig P. Burrows – 2024
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Photography & Arts Gold Award – Bird Planet by Tim Laman – 2023