Project Basis is an independent design practice based in Auckland, led by designer Cameron Gibb. Working with businesses to define what makes them distinctive, focus on what matters and express it through clear, considered design — with clarity, character and substance.
Like telling the story of how Rocket Lab went from a big idea, to a fledgling startup, through to an international powerhouse competing in the global space race.
CASE STUDY:
Book design for The Launch of Rocket Lab
View Project
Reinventing an iconic classic.
New Project:
Brand Strategy/Naming/Product Development/Brand and Packaging Design for the reinvention of the chocolate fish. Hello Chish & Fips!
New Project:
Book design for ONE New Zealand.
Brand stewardship and legacy.
BRAND STEWARDSHIP
Ongoing strategic design support for companies and organisations committed to thoughtful communication.
LEGACY & TRANSITION
Guidance through periods of growth, transition and change with thoughtful brand management and evolution.
EDITORIAL DESIGN
Corporate communications, books and monographs that provide more permanence using the medium of print.
BiC Writing Instruments:
Global brand and packaging system design for BiC pens. One from the archive. Expanded case study to follow.
Project
Barkers WearEver Brand Launch Film
Case Study/New work
Music/Film Editing/Content Creation
Studio/Creative Direction
Switch/Chris Jones
Project
Barkers x Damian McKenzie
Case Study/New work
Music/Film Editing/Teaser Films
Studio/Creative Direction
Switch/Chris Jones
In an increasingly digital world, some stories deserve a more permanent form.
FEATURED PUBLISHING PROJECTS
Project
JAVA Hi-Fi Brand Identity
Meticulously crafted, deliberate, and enduring.
Project Basis
Project: An individual or collaborative enterprise that is carefully planned to achieve a particular aim.
Basis: The underlying support or foundation for an idea, argument, or process.
